THE CLIENT
Ian is a second generation watchmaker, trained by his father in the the craft and love for watchmaking. Specialising in mechanical watches and clocks, Ian is passionate about seeing much loved timepieces restored, thus the birth of My Watchmaker.
THE DELIVERABLES
My Watchmaker needed to develop a brand and online presence. We worked with Thank Hank Designs to create a timeless logo featuring the abbreviation ‘MW’ (which doubles as a sweet nod to Ian’s wife). Withasee collaborated with the client to write hero copy for multiple marketing channels; and to create a classic colour palette of white, black, navy, and gold. Adina Watches kindly granted us use of their photographs to start building an image library. Once the MW brand assets were established, we developed a website, Facebook Business Page, and placeholder Instagram account.
If you’re in south Brisbane, Logan, or northern Gold Coast, be sure to contact Ian for any watch, clock, or jewellery needs!

