Withasee

Cam Smith and Shanel Naoum Wedding

THE DELIVERABLES

+ It was our honour to plan the wedding for Cameron Smith and Shanel Naoum. Cam and Shanel married in Brisbane, Australia, on Saturday 30 December 2023, celebrating with 120 close family and friends. The brief was a timeless black tie affair that would later kick into party vibes. We worked with Cam and Shanel across the globe throughout 2023, bringing together an intimate yet spectacular celebration.

Congratulations, Mr & Mrs Smith!

THE TEAM

Thank you for everything. This whole year. We can’t believe how amazing it was. You made it so easy and we couldn’t have found a better planner for our special day.

[All images/films represented are not to be reposted or reproduced without permission. Any breach is an infringement of copyright law.]

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

GROW Women’s Conference 2025

4 August 202517 October 2025Leave a comment

THE DELIVERABLES

We worked with the GROW Women’s Conference Committee to plan, promote, and deliver GROW 2025.

1205 registrants, 248 dietary requirements, 30 volunteers, 7 committee members, 1 incredible day!

+ Marketing & Promotion – social media content, EDM’s, e-Media Kit, conference website and booklet,
+ Supplier Management – venue, band, caterers, stylists, photographer, transport, and bookstall,
+ Ticket Sales – conference listing and management of registrations via Eventbrite,
+ Volunteer Management – sourcing and coordinating a team of volunteers,
+ On-the-Day Coordination – event management from bump in to bump out.

THE TEAM

Stars of Charlotte Plains 2025

1 July 202517 October 2025Leave a comment

THE DELIVERABLES

Held at the picturesque Charlotte Plains, in Outback Queensland, Stars of Charlotte Plains (June 2025) brought together travellers, locals, and adventure-seekers for three days of live music, food trucks, family fun, and of course, a soak in the iconic artesian baths.

As part of the Charlotte Plains team, Carling had the joy of helping bring this event to life:

+ Event Planning & Coordination – development of event schedule, run sheets, and site layouts.
+ Artist & Vendor Management – booking and liaising with musicians, food vendors, and market stallholders.
+ Ticketing – setup and management of event ticketing and attendee communications.
+ Marketing & PR – coordination of media coverage, social media promotion, and photography.
+ On-the-Day Delivery – overseeing timelines, site operations, and stakeholder coordination throughout the weekend.

THE TEAM

Venue | Charlotte Plains
Audio Visual | Outback Sound
Staging/Hire| Paroo Shire
Content Creator | Aaron Kibble
Artists | Travis Collins, Jarrad Wrigley, Beth Lucas, Chloe Styler, Dennis Comino, Cait Jamieson, Huxley & Friel, Paired Back, and Chris Vineburg.

Wedding Consulting for Hinterland Venue

12 September 2024Leave a comment

THE DELIVERABLES

The iconic Boomerang Farm (home to wedding venue The Acre) sold to property developer Jonathan Leishman and restaurateur Stevie Filipovic in 2024. With new ownership came the opportunity to join the team as Wedding Director. We provided guidance and support during settlement and transition, creating in-house capability and structures to build on the existing legacy as a unique Gold Coast hinterland wedding destination.

+ Human Resources – Interviewed candidates; Hired/mentored a Weddings and Events Coordinator
+ Event Software – Implemented iVvy software; Custom BEO and proposal templates; Xero integration
+ Website Refresh – Updated web copy, imagery, and SEO keywords/meta descriptions
+ Social Media – Content, captions, and updated bios across Facebook and Instagram
+ Frameworks – Customer Journey Mapping; Sales processes; Email templates
+ 3 x Packages – Competitor Pricing Analysis; Refreshed copy, layout, menu, and imagery
+ Styled Shoot – Provided concepts and initial direction to team and vendors
+ Inventory – Inventory list creation; Supplier research for new furniture/equipment

@pineappleimages

GROW Women’s Conference 2024

9 August 2024Leave a comment

THE DELIVERABLES

We worked with the GROW Women’s Conference Committee to plan, promote, and deliver GROW 2024.

1035 registrants, 227 dietary requirements, 30 volunteers, 6 committee members, 1 incredible day!

THE TEAM

Cheers to 70 Years!

6 June 20246 June 2024Leave a comment

THE DELIVERABLES

+ We had the honour of planning and delivering a milestone 70th Birthday on a private property in June 2024. Close family and friends were seated on long rows of oak banquet tables underneath a festoon lit marquee. The tablescape was kept masculine with antique wooden votives, vintage bottles, foraged foliage, stone crockery, with pops of amber glassware. A rustic grazing table and shared menu cooked in the open fire dome was a highlight of the evening. Cheers to 70 years, Mike!

One of the best decisions I made in planning my husband’s 70th birthday celebration was to have Withasee plan the event. Carling was generous with her time and her ideas, and her experience made sure that the event ran smoothly on the night. No detail was missed in her planning. Her organisational skills and ability to problem solve are exceptional and I wouldn’t hesitate to use her services again. I saved time, money and lots of stress by having her organise this event.

Timmy and Amie’s Wedding

15 May 20246 June 2024Leave a comment

THE DELIVERABLES

+ Withasee provided a mix of wedding planning and on-the-day coordination for the wedding of Timmy and Amie on Saturday 11 May, 2024. Their three-part celebration included an afternoon garden ceremony, followed by a shared feast with fire dome, and kicked on til late with their favourite band. I knew from the moment Timmy and Amie pulled out a chart mapping wedding priorities through to hard no’s that we would get on like fire. Sweet traditions were mixed with bold personality at every opportunity, etching their mark on a love-filled day. Their devotion, adoration, and poetic prose is other-worldly, and we feel privileged to have played a part in ‘his-and-herstory’.

Congrats, Double Trouble!

THE TEAM

Withasee’s approach to helping us plan and manage our wedding meant that we had all the assistance where and when we needed which set us up for an absolutely epic day. Carling’s authenticity, warmth and experience gave us all the confidence we needed to ensure the day ran smoothly with just enough traditional elements to build a solid platform for our own raw emotive elements to shine. The Troubles will be forever thankful (always) for Withasee’s involvement in delivering us a day to remember for all who attended.

QTC Graduation 2024

15 March 202415 May 2024Leave a comment

THE DELIVERABLES

+ Withasee provided event planning and on-the-day coordination for the Queensland Theological College Graduation in March 2024.

Venue | The Old Museum, Brisbane
AV | BCL Production Services

Life@Work Conference

19 February 202415 May 2024Leave a comment

THE DELIVERABLES

Withasee was appointed as the Conference Director for City Bible Forum‘s Life@Work Conference, held on Saturday 17 February, 2024.

+ Event Management – 5 x live hub venues, styling, furniture hire, audio visual
+ Marketing & Promotion – social media content, e-Media Kit, conference handbook, host packs
+ Partnership Management – recruitment of valuable partners/sponsors, radio advertising