THE DELIVERABLES
+ We delivered a social media starter pack (including colour palette, tile suite, content schedule, and captions) for Ignite Training Conference to use as part of their wider promotional strategy.
Social Media Starter
Projects
One-Day Conference
THE DELIVERABLES
Withasee was contracted by GROW Women’s Conference as the Event Coordinator for GROW 2022, including event planning, marketing and promotion, supplier liaison, volunteer management, ticketing, and administration.
We sold 834 tickets during a a 5 month promotional campaign focused on social media and EDMs. We offered discounts for groups, concessions, and high schoolers; and introduced early bird rates for the first time. We aimed to do simple things well – not needing to overcomplicate the process – and are so please to have achieved this result for GROW.
THE TEAM
Venue | St Peters Lutheran College
Caterer | Dux Gutz Catering
Transport | BarnaBus Coach and Transport
Bookstall | The Wandering Bookseller
Boutique Film Launch + Dinner
THE DELIVERABLES
Nomad Film and TV sub-contracted Withasee on behalf of their client to arrange a boutique film launch followed by private dinner for 36 guests. We worked with Palace Cinemas James Street to hire a private cinema for the screening, complete with beverages and canapés on arrival by Boheme Event Caterers, and audio visual needs covered by EventX. We secured Bianca Restaurant‘s upstairs private dining room for a delicious Italian dinner, with floral styling by Bouquet Boutique and custom menus and place cards by Jennifer Gauld Design. The evening was a success and the clients were very happy!
College Graduation
THE DELIVERABLES
Withasee was contracted on a project-basis to manage and deliver the Queensland Theological College Graduation in March 2022. The project involved:
+ Liaising with suppliers including venue, audio visual, and caterers,
+ Working with an in-house team across ops, logistics, music, and styling,
+ Sourcing and directing a team of event day volunteers,
+ Distribution of electronic invitations and tracking ticketing online,
+ Communications with graduands, special guests, and the wider public,
+ Development of slide decks, programme, event sheet, and task list,
+ Event day coordination and delivery.
THE TEAM
Venue | The Old Museum
AV | BCL Production Services + QTC In-house
Caterer | Cuisine on Cue
Photographer, Florist, Band | QTC In-house
Safety Publication
THE DELIVERABLES
Having previously worked on Lifting Matters publications, Withasee was contracted to plan and deliver the Q3 2021 edition on Jib Safety. This edition focused on safely erecting, using, and removing fly jib extensions; and importantly highlighted Workplace Health and Safety QLD’s Safe Work Month and Mental Health Week 2021.
The project involved:
+ Seeking contributors, writing incident articles, and interviewing industry workers,
+ Liaising with the graphic designer, and editing the 36-page edition ready for publication,
+ Loading content to Issuu for digital readership, and sending files to print for hardcopy distribution,
+ Converting publication content into half a dozen blog posts on the Lifting Matters website,
+ Creating an EDM to be sent out to subscribers on launch day,
+ Designing graphics and writing content for social media across Q4 2021.
Web Copy Refresh
THE CLIENT
Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.
THE DELIVERABLES
Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.
We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.
We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.
Small Business Set Up
THE CLIENT
Ian is a second generation watchmaker, trained by his father in the the craft and love for watchmaking. Specialising in mechanical watches and clocks, Ian is passionate about seeing much loved timepieces restored, thus the birth of My Watchmaker.
THE DELIVERABLES
My Watchmaker needed to develop a brand and online presence. We worked with Thank Hank Designs to create a timeless logo featuring the abbreviation ‘MW’ (which doubles as a sweet nod to Ian’s wife). Withasee collaborated with the client to write hero copy for multiple marketing channels; and to create a classic colour palette of white, black, navy, and gold. Adina Watches kindly granted us use of their photographs to start building an image library. Once the MW brand assets were established, we developed a website, Facebook Business Page, and placeholder Instagram account.
If you’re in south Brisbane, Logan, or northern Gold Coast, be sure to contact Ian for any watch, clock, or jewellery needs!
Web Copy + Function Packages
THE CLIENT
Meadowbrook Golf Club is a picturesque public golf course situated in Logan, just two kilometres from the M1, between Brisbane and the Gold Coast. Boasting a unique 27-hole course, driving range, bistro, and four newly renovated function spaces, Meadowbrook is an all-in-one destination.
THE DELIVERABLES
Withasee was contracted for two projects: to develop copy for Meadowbrook’s new website; and to create several new function packages.
Specifically, we wrote content for the Functions, Weddings, and Bistro pages of the website. These pages – along with several Functions sub-pages – needed concise SEO copy that highlighted Meadowbrook’s unique features and showcased their capabilities. We worked with Alex Morris of Cooper Westward to bring the staging site to completion so that it was ready to go live.
Withasee also created six function packages for Meadowbrook GC: Weddings, Corporate Events, Corporate Golf, Functions, Christmas, and Formals. We developed copy consistent with the website and created a design brief that was aligned with their brand. Working with Alice Hinchcliff of Studio Kirby, we delivered these packages on schedule to Meadowbrook GC, ready to be incorporated in their sales pipeline.
Let’s Party
THE CLIENTS
I am grateful to have witnessed Nic and Krissy’s relationship from the very beginning. I remember Krissy casually sliding ‘Nic’ and ‘beard’ in the same sentence one day at work, and I knew that was that. Nic was recruited overseas as a High Performance Coach on the PGA circuit, and I lost my work wife shortly after. She joined him in America and became a powerhouse Global Events Manager. So, when they approached me asking if I’d be their person on the ground in Australia for their After Party, I was flattered as heck.
THE BRIEF
Nic and Krissy decided to elope in Italy, but knew they wanted to party hard with loved ones back home. They wanted a fun cocktail-style party with good food, live tunes, and a NYC rooftop vibe. They contracted Withasee on a project-basis for event management – planning and delivery.
THE TEAM
Finding vendors/suppliers that were willing to partner with us on New Year’s Eve eve was a challenge! For the wedding industry, this is the time to take a much-needed break. I reached out to my go-to network but no deal… most of them had already scheduled their out-of-office. Determined to deliver, I called on familiar names as well as professionals I had recently discovered. We worked together over the course of a year to bring Nic and Krissy’s vision to life:
Venue | The Lushington
Stylist | Avideas & Borrowed Event Hire
Photographer | Kate Robinson Photography
Caterer | Boheme Events
Florist | Mrs Gibbons Flowers
Music | Redtie Entertainment
Cocktail Cart | Gathering Events
Photo Booth | The Photo Booth Guys
Floor Decal | KCTimes
Hair/Makeup | Twidale Hair and Makeup Artists
Withasee 