Marketing – Withasee

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

Wedding Consulting for Hinterland Venue

12 September 2024Leave a comment

THE DELIVERABLES

The iconic Boomerang Farm (home to wedding venue The Acre) sold to property developer Jonathan Leishman and restaurateur Stevie Filipovic in 2024. With new ownership came the opportunity to join the team as Wedding Director. We provided guidance and support during settlement and transition, creating in-house capability and structures to build on the existing legacy as a unique Gold Coast hinterland wedding destination.

+ Human Resources – Interviewed candidates; Hired/mentored a Weddings and Events Coordinator
+ Event Software – Implemented iVvy software; Custom BEO and proposal templates; Xero integration
+ Website Refresh – Updated web copy, imagery, and SEO keywords/meta descriptions
+ Social Media – Content, captions, and updated bios across Facebook and Instagram
+ Frameworks – Customer Journey Mapping; Sales processes; Email templates
+ 3 x Packages – Competitor Pricing Analysis; Refreshed copy, layout, menu, and imagery
+ Styled Shoot – Provided concepts and initial direction to team and vendors
+ Inventory – Inventory list creation; Supplier research for new furniture/equipment

@pineappleimages

Web Articles and Socials

27 March 202313 September 2023Leave a comment

THE DELIVERABLES

+ Recently we welcomed Gospel in Society Today to the Withasee family. GiST engage with questions asked by people in our society through a series of issues papers, stories, and articles. We’ll be publishing these resources on their website and promoting them via social media.

Charity Article

7 January 202313 September 2023Leave a comment

THE DELIVERABLES

+ We wrote the article ‘Clearer Roads Ahead’ for farmer support charity Drought Angels, which was published in Queensland Country Life in January 2023. If you have a subscription to QCL News be sure to check it out, otherwise you can read a transcript here.