Uncategorized – Page 2

College Graduation

18 March 202213 September 2023Leave a comment

THE DELIVERABLES

Withasee was contracted on a project-basis to manage and deliver the Queensland Theological College Graduation in March 2022. The project involved:

+ Liaising with suppliers including venue, audio visual, and caterers,
+ Working with an in-house team across ops, logistics, music, and styling,
+ Sourcing and directing a team of event day volunteers,
+ Distribution of electronic invitations and tracking ticketing online,
+ Communications with graduands, special guests, and the wider public,
+ Development of slide decks, programme, event sheet, and task list,
+ Event day coordination and delivery.

THE TEAM

Venue | The Old Museum
AV | BCL Production Services + QTC In-house
Caterer | Cuisine on Cue
Photographer, Florist, Band | QTC In-house

Safety Publication

3 December 202113 September 2023Leave a comment

THE DELIVERABLES

Having previously worked on Lifting Matters publications, Withasee was contracted to plan and deliver the Q3 2021 edition on Jib Safety. This edition focused on safely erecting, using, and removing fly jib extensions; and importantly highlighted Workplace Health and Safety QLD’s Safe Work Month and Mental Health Week 2021.

The project involved:

+ Seeking contributors, writing incident articles, and interviewing industry workers,
+ Liaising with the graphic designer, and editing the 36-page edition ready for publication,
+ Loading content to Issuu for digital readership, and sending files to print for hardcopy distribution,
+ Converting publication content into half a dozen blog posts on the Lifting Matters website,
+ Creating an EDM to be sent out to subscribers on launch day,
+ Designing graphics and writing content for social media across Q4 2021.

Web Copy Refresh

26 November 20206 July 2022Leave a comment

THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.

Small Business Set Up

19 October 20206 July 2022Leave a comment

THE CLIENT

Ian is a second generation watchmaker, trained by his father in the the craft and love for watchmaking. Specialising in mechanical watches and clocks, Ian is passionate about seeing much loved timepieces restored, thus the birth of My Watchmaker.

THE DELIVERABLES

My Watchmaker needed to develop a brand and online presence. We worked with Thank Hank Designs to create a timeless logo featuring the abbreviation ‘MW’ (which doubles as a sweet nod to Ian’s wife). Withasee collaborated with the client to write hero copy for multiple marketing channels; and to create a classic colour palette of white, black, navy, and gold. Adina Watches kindly granted us use of their photographs to start building an image library. Once the MW brand assets were established, we developed a website, Facebook Business Page, and placeholder Instagram account.

If you’re in south Brisbane, Logan, or northern Gold Coast, be sure to contact Ian for any watch, clock, or jewellery needs!

Web Copy + Function Packages

25 July 20206 July 2022Leave a comment

THE CLIENT

Meadowbrook Golf Club is a picturesque public golf course situated in Logan, just two kilometres from the M1, between Brisbane and the Gold Coast. Boasting a unique 27-hole course, driving range, bistro, and four newly renovated function spaces, Meadowbrook is an all-in-one destination.

THE DELIVERABLES

Withasee was contracted for two projects: to develop copy for Meadowbrook’s new website; and to create several new function packages.

Specifically, we wrote content for the Functions, Weddings, and Bistro pages of the website. These pages – along with several Functions sub-pages – needed concise SEO copy that highlighted Meadowbrook’s unique features and showcased their capabilities. We worked with Alex Morris of Cooper Westward to bring the staging site to completion so that it was ready to go live.

Withasee also created six function packages for Meadowbrook GC: Weddings, Corporate Events, Corporate Golf, Functions, Christmas, and Formals. We developed copy consistent with the website and created a design brief that was aligned with their brand. Working with Alice Hinchcliff of Studio Kirby, we delivered these packages on schedule to Meadowbrook GC, ready to be incorporated in their sales pipeline.