Content – Withasee

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

SEO Blog Posts

16 June 202324 January 2024Leave a comment

THE DELIVERABLES

+ We work with Factory51 to produce regular blog post content which helps drive web traffic, improved Google ranking, and increased lead generation.

SEO Web Copy

6 April 202313 September 2023Leave a comment

THE DELIVERABLES

+ We worked with wonderwoman, Rowena Travi, across three of her wedding and event businesses (Velvet Rope Entertainment, RedTie Band, and Booth Chic Brisbane), writing and editing web copy, blog posts, and improving SEO.

Web Articles and Socials

27 March 202313 September 2023Leave a comment

THE DELIVERABLES

+ Recently we welcomed Gospel in Society Today to the Withasee family. GiST engage with questions asked by people in our society through a series of issues papers, stories, and articles. We’ll be publishing these resources on their website and promoting them via social media.

Charity Article

7 January 202313 September 2023Leave a comment

THE DELIVERABLES

+ We wrote the article ‘Clearer Roads Ahead’ for farmer support charity Drought Angels, which was published in Queensland Country Life in January 2023. If you have a subscription to QCL News be sure to check it out, otherwise you can read a transcript here.

Web Refresh

16 November 202213 September 2023Leave a comment

THE DELIVERABLES

+ We overhauled Mackay Presbyterian Church‘s web copy, layout, colour palette, and imagery to deliver a clean design and user friendly navigation.

Social Media Starter

25 October 202213 September 2023Leave a comment

THE DELIVERABLES

+ We delivered a social media starter pack (including colour palette, tile suite, content schedule, and captions) for Ignite Training Conference to use as part of their wider promotional strategy.

Safety Publication

3 December 202113 September 2023Leave a comment

THE DELIVERABLES

Having previously worked on Lifting Matters publications, Withasee was contracted to plan and deliver the Q3 2021 edition on Jib Safety. This edition focused on safely erecting, using, and removing fly jib extensions; and importantly highlighted Workplace Health and Safety QLD’s Safe Work Month and Mental Health Week 2021.

The project involved:

+ Seeking contributors, writing incident articles, and interviewing industry workers,
+ Liaising with the graphic designer, and editing the 36-page edition ready for publication,
+ Loading content to Issuu for digital readership, and sending files to print for hardcopy distribution,
+ Converting publication content into half a dozen blog posts on the Lifting Matters website,
+ Creating an EDM to be sent out to subscribers on launch day,
+ Designing graphics and writing content for social media across Q4 2021.

Web Copy Refresh

26 November 20206 July 2022Leave a comment

THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.