Copy – Withasee

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

Wedding Consulting for Hinterland Venue

12 September 2024Leave a comment

THE DELIVERABLES

The iconic Boomerang Farm (home to wedding venue The Acre) sold to property developer Jonathan Leishman and restaurateur Stevie Filipovic in 2024. With new ownership came the opportunity to join the team as Wedding Director. We provided guidance and support during settlement and transition, creating in-house capability and structures to build on the existing legacy as a unique Gold Coast hinterland wedding destination.

+ Human Resources – Interviewed candidates; Hired/mentored a Weddings and Events Coordinator
+ Event Software – Implemented iVvy software; Custom BEO and proposal templates; Xero integration
+ Website Refresh – Updated web copy, imagery, and SEO keywords/meta descriptions
+ Social Media – Content, captions, and updated bios across Facebook and Instagram
+ Frameworks – Customer Journey Mapping; Sales processes; Email templates
+ 3 x Packages – Competitor Pricing Analysis; Refreshed copy, layout, menu, and imagery
+ Styled Shoot – Provided concepts and initial direction to team and vendors
+ Inventory – Inventory list creation; Supplier research for new furniture/equipment

@pineappleimages

SEO Blog Posts

16 June 202324 January 2024Leave a comment

THE DELIVERABLES

+ We work with Factory51 to produce regular blog post content which helps drive web traffic, improved Google ranking, and increased lead generation.

SEO Web Copy

6 April 202313 September 2023Leave a comment

THE DELIVERABLES

+ We worked with wonderwoman, Rowena Travi, across three of her wedding and event businesses (Velvet Rope Entertainment, RedTie Band, and Booth Chic Brisbane), writing and editing web copy, blog posts, and improving SEO.

Web Articles and Socials

27 March 202313 September 2023Leave a comment

THE DELIVERABLES

+ Recently we welcomed Gospel in Society Today to the Withasee family. GiST engage with questions asked by people in our society through a series of issues papers, stories, and articles. We’ll be publishing these resources on their website and promoting them via social media.

Charity Article

7 January 202313 September 2023Leave a comment

THE DELIVERABLES

+ We wrote the article ‘Clearer Roads Ahead’ for farmer support charity Drought Angels, which was published in Queensland Country Life in January 2023. If you have a subscription to QCL News be sure to check it out, otherwise you can read a transcript here.

Web Refresh

16 November 202213 September 2023Leave a comment

THE DELIVERABLES

+ We overhauled Mackay Presbyterian Church‘s web copy, layout, colour palette, and imagery to deliver a clean design and user friendly navigation.

Social Media Starter

25 October 202213 September 2023Leave a comment

THE DELIVERABLES

+ We delivered a social media starter pack (including colour palette, tile suite, content schedule, and captions) for Ignite Training Conference to use as part of their wider promotional strategy.

Web Copy Refresh

26 November 20206 July 2022Leave a comment

THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.

Small Business Set Up

19 October 20206 July 2022Leave a comment

THE CLIENT

Ian is a second generation watchmaker, trained by his father in the the craft and love for watchmaking. Specialising in mechanical watches and clocks, Ian is passionate about seeing much loved timepieces restored, thus the birth of My Watchmaker.

THE DELIVERABLES

My Watchmaker needed to develop a brand and online presence. We worked with Thank Hank Designs to create a timeless logo featuring the abbreviation ‘MW’ (which doubles as a sweet nod to Ian’s wife). Withasee collaborated with the client to write hero copy for multiple marketing channels; and to create a classic colour palette of white, black, navy, and gold. Adina Watches kindly granted us use of their photographs to start building an image library. Once the MW brand assets were established, we developed a website, Facebook Business Page, and placeholder Instagram account.

If you’re in south Brisbane, Logan, or northern Gold Coast, be sure to contact Ian for any watch, clock, or jewellery needs!