Tag: Events

Factory51 Marketing

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THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

Cheers to 70 Years!

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THE DELIVERABLES

+ We had the honour of planning and delivering a milestone 70th Birthday on a private property in June 2024. Close family and friends were seated on long rows of oak banquet tables underneath a festoon lit marquee. The tablescape was kept masculine with antique wooden votives, vintage bottles, foraged foliage, stone crockery, with pops of amber glassware. A rustic grazing table and shared menu cooked in the open fire dome was a highlight of the evening. Cheers to 70 years, Mike!

THE TEAM

Marquee | Excel Event Hire
Catering | Dalton Catering
Furniture, Styling, Lighting | AVIdeas Event Hire
Glassware | Hampton Event Hire
Cake | Sprinkles Cakes and Cupcakes

One of the best decisions I made in planning my husband’s 70th birthday celebration was to have Withasee plan the event. Carling was generous with her time and her ideas, and her experience made sure that the event ran smoothly on the night. No detail was missed in her planning. Her organisational skills and ability to problem solve are exceptional and I wouldn’t hesitate to use her services again. I saved time, money and lots of stress by having her organise this event.

Sarah’s Birthday Celebration

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THE DELIVERABLES

+ We had the fun task of pulling together a 50th Birthday Garden Soirée for a private client. Alongside 60 of their closest family and friends, they dined on a Mediterranean shared feast underneath market umbrellas in her Brisbane backyard. Crisp blue and white styling with citrus pops adorned long tables, transporting guests to another time and place. Happy Birthday, Sarah!

THE TEAM
Caterer | Boheme Events
Styling | Borrowed Events
Cake | Jocelyn’s Provisions
Music | Shiraz Tilley

Web Copy Refresh

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THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy. 

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.