THE DELIVERABLES
The iconic Boomerang Farm (home to wedding venue The Acre) sold to property developer Jonathan Leishman and restaurateur Stevie Filipovic in 2024. With new ownership came the opportunity to join the team as Wedding Director. We provided guidance and support during settlement and transition, creating in-house capability and structures to build on the existing legacy as a unique Gold Coast hinterland wedding destination.
+ Human Resources – Interviewed candidates; Hired/mentored a Weddings and Events Coordinator
+ Event Software – Implemented iVvy software; Custom BEO and proposal templates; Xero integration
+ Website Refresh – Updated web copy, imagery, and SEO keywords/meta descriptions
+ Social Media – Content, captions, and updated bios across Facebook and Instagram
+ Frameworks – Customer Journey Mapping; Sales processes; Email templates
+ 3 x Packages – Competitor Pricing Analysis; Refreshed copy, layout, menu, and imagery
+ Styled Shoot – Provided concepts and initial direction to team and vendors
+ Inventory – Inventory list creation; Supplier research for new furniture/equipment
Withasee 