Marketing – Withasee

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

GROW Women’s Conference 2025

4 August 202517 October 2025Leave a comment

THE DELIVERABLES

We worked with the GROW Women’s Conference Committee to plan, promote, and deliver GROW 2025.

1205 registrants, 248 dietary requirements, 30 volunteers, 7 committee members, 1 incredible day!

+ Marketing & Promotion – social media content, EDM’s, e-Media Kit, conference website and booklet,
+ Supplier Management – venue, band, caterers, stylists, photographer, transport, and bookstall,
+ Ticket Sales – conference listing and management of registrations via Eventbrite,
+ Volunteer Management – sourcing and coordinating a team of volunteers,
+ On-the-Day Coordination – event management from bump in to bump out.

THE TEAM

Stars of Charlotte Plains 2025

1 July 202517 October 2025Leave a comment

THE DELIVERABLES

Held at the picturesque Charlotte Plains, in Outback Queensland, Stars of Charlotte Plains (June 2025) brought together travellers, locals, and adventure-seekers for three days of live music, food trucks, family fun, and of course, a soak in the iconic artesian baths.

As part of the Charlotte Plains team, Carling had the joy of helping bring this event to life:

+ Event Planning & Coordination – development of event schedule, run sheets, and site layouts.
+ Artist & Vendor Management – booking and liaising with musicians, food vendors, and market stallholders.
+ Ticketing – setup and management of event ticketing and attendee communications.
+ Marketing & PR – coordination of media coverage, social media promotion, and photography.
+ On-the-Day Delivery – overseeing timelines, site operations, and stakeholder coordination throughout the weekend.

THE TEAM

Venue | Charlotte Plains
Audio Visual | Outback Sound
Staging/Hire| Paroo Shire
Content Creator | Aaron Kibble
Artists | Travis Collins, Jarrad Wrigley, Beth Lucas, Chloe Styler, Dennis Comino, Cait Jamieson, Huxley & Friel, Paired Back, and Chris Vineburg.

Wedding Consulting for Hinterland Venue

12 September 2024Leave a comment

THE DELIVERABLES

The iconic Boomerang Farm (home to wedding venue The Acre) sold to property developer Jonathan Leishman and restaurateur Stevie Filipovic in 2024. With new ownership came the opportunity to join the team as Wedding Director. We provided guidance and support during settlement and transition, creating in-house capability and structures to build on the existing legacy as a unique Gold Coast hinterland wedding destination.

+ Human Resources – Interviewed candidates; Hired/mentored a Weddings and Events Coordinator
+ Event Software – Implemented iVvy software; Custom BEO and proposal templates; Xero integration
+ Website Refresh – Updated web copy, imagery, and SEO keywords/meta descriptions
+ Social Media – Content, captions, and updated bios across Facebook and Instagram
+ Frameworks – Customer Journey Mapping; Sales processes; Email templates
+ 3 x Packages – Competitor Pricing Analysis; Refreshed copy, layout, menu, and imagery
+ Styled Shoot – Provided concepts and initial direction to team and vendors
+ Inventory – Inventory list creation; Supplier research for new furniture/equipment

@pineappleimages

GROW Women’s Conference 2024

9 August 2024Leave a comment

THE DELIVERABLES

We worked with the GROW Women’s Conference Committee to plan, promote, and deliver GROW 2024.

1035 registrants, 227 dietary requirements, 30 volunteers, 6 committee members, 1 incredible day!

THE TEAM

Life@Work Conference

19 February 202415 May 2024Leave a comment

THE DELIVERABLES

Withasee was appointed as the Conference Director for City Bible Forum‘s Life@Work Conference, held on Saturday 17 February, 2024.

+ Event Management – 5 x live hub venues, styling, furniture hire, audio visual
+ Marketing & Promotion – social media content, e-Media Kit, conference handbook, host packs
+ Partnership Management – recruitment of valuable partners/sponsors, radio advertising

GROW Women’s Conference

5 August 202313 May 2024Leave a comment

THE DELIVERABLES

We worked with the GROW Women’s Conference Committee to plan, promote, and deliver a SOLD OUT GROW 2023.

THE TEAM

Web Articles and Socials

27 March 202313 September 2023Leave a comment

THE DELIVERABLES

+ Recently we welcomed Gospel in Society Today to the Withasee family. GiST engage with questions asked by people in our society through a series of issues papers, stories, and articles. We’ll be publishing these resources on their website and promoting them via social media.

Fundraising Campaign

16 December 202213 September 2023Leave a comment

THE DELIVERABLES

+ We worked alongside a dedicated committee at Queensland Theological College to help build awareness and raise funds, enabling 369 Boundary Street, Spring Hill to be purchased for $9.35m by ‘A Future QTC Ltd’.

Web Copy + Function Packages

25 July 20206 July 2022Leave a comment

THE CLIENT

Meadowbrook Golf Club is a picturesque public golf course situated in Logan, just two kilometres from the M1, between Brisbane and the Gold Coast. Boasting a unique 27-hole course, driving range, bistro, and four newly renovated function spaces, Meadowbrook is an all-in-one destination.

THE DELIVERABLES

Withasee was contracted for two projects: to develop copy for Meadowbrook’s new website; and to create several new function packages.

Specifically, we wrote content for the Functions, Weddings, and Bistro pages of the website. These pages – along with several Functions sub-pages – needed concise SEO copy that highlighted Meadowbrook’s unique features and showcased their capabilities. We worked with Alex Morris of Cooper Westward to bring the staging site to completion so that it was ready to go live.

Withasee also created six function packages for Meadowbrook GC: Weddings, Corporate Events, Corporate Golf, Functions, Christmas, and Formals. We developed copy consistent with the website and created a design brief that was aligned with their brand. Working with Alice Hinchcliff of Studio Kirby, we delivered these packages on schedule to Meadowbrook GC, ready to be incorporated in their sales pipeline.