Restaurant – Withasee

Factory51 Marketing

17 October 2025Leave a comment

THE DELIVERABLES

Nestled in the heart of Coorparoo, Factory51 is one of Brisbane’s most loved venues — a beautifully restored industrial warehouse known for its warm hospitality, Italian-inspired menu, and stunning red brick backdrop. Recently recognised as Brisbane’s #1 Unique Wedding Venue at the 2025 Wedding Industry Awards, Factory51 continues to be a standout destination for weddings, celebrations, and corporate events.

Withasee looks after the marketing for Factory51, including:
+ Social Media Management – content creation, scheduling, and publication across social platforms.
+ Blog Writing & Publication – developing and maintaining the Factory51 blog to support SEO and brand storytelling.
+ Paid Advertising – strategy, design, and management of paid social media campaigns.

Factory51 Event Manager Cover

13 September 202313 May 2024Leave a comment

THE DELIVERABLES

+ When Factory51 asked if we would cover their in-house events for a month, we couldn’t resist! We first worked with owner, Beau, over 15 years ago (!) so it was great to be back together, delivering exceptional weddings, corporate, and private events, using iVvy software.

SEO Blog Posts

16 June 202324 January 2024Leave a comment

THE DELIVERABLES

+ We work with Factory51 to produce regular blog post content which helps drive web traffic, improved Google ranking, and increased lead generation.

Web Copy Refresh

26 November 20206 July 2022Leave a comment

THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.