Website – Page 2

Web Copy Refresh

26 November 20206 July 2022Leave a comment

THE CLIENT

Factory51 is an Italian restaurant, pizzeria, and function venue. Nestled in inner-city Coorparoo, the handsome red brick warehouse has been carefully restored giving guests an authentic rustic industrial experience.

THE DELIVERABLES

Covid-19 has had a devastating effect on the hospitality industry. Those who have kept operating have adapted to the changing environment, and have looked for ways to best position their business for the future. Supported by a government grant for small business, Factory51 contracted Withasee to refresh their web copy.

We overhauled the content for eight web pages, ensuring consistency across headings, meta descriptions, multiple panels, and page layouts. Half of the existing web pages had minimal or duplicate content, so we re-wrote the copy, increasing it to include relevant information. FAQs were also added to each page to benefit visitors and assist with SEO.

We delivered the project on-time with positive feedback from Factory51 and a resulting upward turn in web traffic.

Small Business Set Up

19 October 20206 July 2022Leave a comment

THE CLIENT

Ian is a second generation watchmaker, trained by his father in the the craft and love for watchmaking. Specialising in mechanical watches and clocks, Ian is passionate about seeing much loved timepieces restored, thus the birth of My Watchmaker.

THE DELIVERABLES

My Watchmaker needed to develop a brand and online presence. We worked with Thank Hank Designs to create a timeless logo featuring the abbreviation ‘MW’ (which doubles as a sweet nod to Ian’s wife). Withasee collaborated with the client to write hero copy for multiple marketing channels; and to create a classic colour palette of white, black, navy, and gold. Adina Watches kindly granted us use of their photographs to start building an image library. Once the MW brand assets were established, we developed a website, Facebook Business Page, and placeholder Instagram account.

If you’re in south Brisbane, Logan, or northern Gold Coast, be sure to contact Ian for any watch, clock, or jewellery needs!

Web Copy + Function Packages

25 July 20206 July 2022Leave a comment

THE CLIENT

Meadowbrook Golf Club is a picturesque public golf course situated in Logan, just two kilometres from the M1, between Brisbane and the Gold Coast. Boasting a unique 27-hole course, driving range, bistro, and four newly renovated function spaces, Meadowbrook is an all-in-one destination.

THE DELIVERABLES

Withasee was contracted for two projects: to develop copy for Meadowbrook’s new website; and to create several new function packages.

Specifically, we wrote content for the Functions, Weddings, and Bistro pages of the website. These pages – along with several Functions sub-pages – needed concise SEO copy that highlighted Meadowbrook’s unique features and showcased their capabilities. We worked with Alex Morris of Cooper Westward to bring the staging site to completion so that it was ready to go live.

Withasee also created six function packages for Meadowbrook GC: Weddings, Corporate Events, Corporate Golf, Functions, Christmas, and Formals. We developed copy consistent with the website and created a design brief that was aligned with their brand. Working with Alice Hinchcliff of Studio Kirby, we delivered these packages on schedule to Meadowbrook GC, ready to be incorporated in their sales pipeline.